Posted on: 2018-03-05

Job type: Permanent

Sector: Retail

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to Synoptik A/S

To Synoptik A/S we are looking for a Head of Category to be responsible of Category Team in Denmark and Sweden, based at Synoptik office in Herlev, Copenhagen.

Analytical person with sales & marketing experience

As the Head of Category and as a part of Marketing team, you will lead the definition of assortment strategy and plans, based from market- and consumer analysis’ in both the Danish and Swedish market.

Your key activities and responsibilities are:

    • Managing the Category team – 4 full time employees
    • Leading the adaptation and implementation of assortment plans and strategy
    • Develop and define category management know-how in Synoptik
    • Analyse markets both National and regional in DK & S – developing & launching market relevant activation programs / initiatives, to ensure best in class market execution based on compelling shopper & customer insights.
    • Optimization of processes internally and through out the stores
    • Setting clear executional guidelines and standards for the store and sales organization. Increasing sales capabilities through guidelines and sales trainings/workshops.

As Head of Category, your primary responsibility is together with your team to develop the understanding of the marketplace and through this continuously work with the assortment on national and regional scale. This market understanding shall be generated by facts and analyses of the market, customers, trends, potentials.


​You hold relevant academic credentials on bachelor or master levels in Management, Marketing or the like. You have at least three to five years of experience in a similar/leading position within Marketing or Category Management, and you have experience working with Retailer setup, selling through outlets.

You speak master both written and oral English and Danish/Swedish.


You are a person with strong business understanding and analytical skills, and you are excellent in stakeholder management, establishing relations with different stakeholders as well internally as with our store managers. You are a winner by nature and you have a high standard of working process oriented to ensure your targets together with your team, and it is natural for you to take responsibility for getting things done. As a team player, you thrive on collaborating closely with colleagues in the organization and with external business partners.


Work place: You work out of the Copenhagen office, which Is placed in Herlev.


Travel days: You have about 20 traveling days, due to Nordic meetings and fairs.


For further information, please contact Search Consultant Ann Sophie Thalund-Jørgensen, Hudson at +45 70 27 77 33 or send your application incl. CV to marked "739".

Please note that applications are screened continuously and interviews are planned as soon as a suitable candidate has been identified.


Synoptik blev etableret tilbage i 1931 og er med over 100 butikker og ca. 600 medarbejdere i Danmark førende inden for salg og service af briller, kontaktlinser og solbriller.
Synoptik er en del af en af verdens største optikerkæder, GrandVision B.V., der har over 6000 butikker i 44 lande. Se mere på

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