Posted on: 11/10/2017

Job type: Permanent

Sector: Legal and Professional Services

 
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You're an individual who really understands the value of a strong online brand.

As the digital marketing executive, you'll be updating and optimising our web content using analytics to inform decision making to drive customer acquisition, engagement and conversion. You'll also be instrumental in helping us build and migrate content onto our new website launching later this year.

You will assist in analysing and interpreting our web data, managing digital projects around good, effective design and the user experience. You have an interest in creative problem solving and an understanding of the concept of different audiences across online and social channels.

You'll be as passionate about email marketing as we are. You'll regularly create campaigns from build to execution including automated lifecycle campaigns, lead generation and customer communications using analytics to drive decision making.

The team you'll join are supportive, experienced and collaborative. We are always up for trying something new. Even more importantly you will be open minded and willing to learn and adapt, and can demonstrate strong communication and analytical skills and are digitally savvy.

Your salary and benefits package is competitive and you will be part of a leading global recruitment, talent management and recruitment process outsourcing company.

Desired experience/skills:

* Email marketing campaigns, ideally using Dotmailer
* Web CMS experience
* SEO
* UX
* Customer acquisition
* Lead generation
* Personalisation across channels (especially email and web)
* Strong content writing skills
* Comfortable using analytics
* Comfortable working in an agile environment

If you would like to be part of our great team who were recently awarded 4th most socially engaged recruitment business globally by LinkedIn then please hit the apply button now.

WORKFORHUDSON

Contact

Ella Hodgson
+44 131 555 9869
Hudson
Caledonian Exchange 19a Canning Street
EH3 8EG Edinburgh
United Kingdom

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Job Reference: JO-1707-878
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