Posted on: 30/11/2017

Salary: GBP 65000.00 -> 70000.00 Per year

Job type: Permanent

Sector: Public Sector

 
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ONCAMPUS – teaching foundation courses to university degrees on campuses in the UK, USA and mainland Europe

Hudson are pleased to be supporting Cambridge Education Group in hiring a Head of Marketing to manage the ONCAMPUS brand team that provides top class support, sales tools, marketing communications and collateral to Cambridge Education Group’s network of overseas sales staff, as well as to its educational agents and institutional partners, in support of high growth student recruitment and revenue goals.

About our client

Cambridge Education Group (CEG) is one of the world’s leading providers of pre-university academic, creative and English language courses.  We provide pre-university programmes including ‘A’ Level, International Baccalaureate and University Foundation, as well as English Language study, to the growing market of international students seeking to enter the world’s leading universities.

The Group operates under four different brands: CATS College – high schools in Cambridge, Canterbury and London, and Boston, USA;  Cambridge School of Visual & Performing Arts (CSVPA) – Art & Design, Drama and Music courses in Cambridge, UK;  ONCAMPUS – teaching foundation courses to university degrees on campuses in the UK, USA and mainland Europe; and Stafford House – year-round English Language schools in Brighton, Canterbury and London, and Study Holiday centers across the UK and the USA for juniors.

About the role

• Marketing communications across all channels for the ONCAMPUS brand globally
• Management and development of a team of marketing professionals comprised of 4 Marketing Managers and 2 Marketing Executives
• Responsible for strategic marketing objectives: customer insight, competitor research, pricing analysis, brand management
• Development and delivery of marketing campaigns that have a high impact on new student recruitment goals across the brand
• Creation and maintenance of marketing collateral, sales tools and web content to effectively communicate key selling points with accurate technical detail to agents, parents, students and institutional partners
• Delivery of global marketing plans ensuring close integration with regional sales plans
• Manage and develop the brand and its positioning to agents and to wider stakeholders
• Development and delivery of training materials to both internal and external audiences
• Play central role in business development initiatives for the brand

Skills, knowledge, qualifications required for job

• Track record of performance management and team development in a fast-moving, global organisation with proven marketing experience in the international student recruitment sector
• Strong planning and organisational skills with the ability to successfully manage multiple projects in a complex business environment
• Self-motivated with an ability to thrive under pressure and motivate others
• Ability to operate as an effective tactical and strategic thinker in a high growth business
• Highly commercial in instinct, attitudes and behaviour
• Self-reliant, good problem solver, results oriented
• Able to make decisions in a fast-changing context, influence and develop future strategy and play an active role in business development
• Committed to continuous self-development and learning within the marketing discipline and in the commercial education sector
• Educated to at least degree level with a strong academic background: candidates should be highly articulate, exhibit strong leadership credentials and be used to working under pressure of deadlines and high standards of delivery
• Strong stakeholder management skills

Desirable

• Education sector experience
• Experience of working with international commercial partners
• Negotiation skills
• Line management experience

Key attributes

• Communicative     
• Creative
• Ambitious
• Self-motivated
• Assertive
• Target driven
• Flexible
• Team player
• Comfortable with end to end delivery

The Head of Marketing ONCAMPUS role will offer a basic salary of £65,000 - £70,000 (dependent on experience).


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We are committed to ensuring that all job applicants are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

Contact

Romana Begum
+44 207 187 6183
Hudson
53-64 Chancery Lane
WC2A 1QS London
United Kingdom

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Apply for Head of Marketing
Job Reference: UK764020

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